"Be the Change" event
Barcelona 15/16 november 2023
IVECO invests one billion euros to renew the entire range (including electric) in view of a 2024 which promises to be complex and full of challenges revealed during the launch event “Be The Change“, held for two days in Barcelona.
Above all, the Italian manufacturer has revealed the models for a challenging 2024, which will be marked by the entry into force of the General Safety Regulation and will at the same time be very important to understand which direction the energy transition in road transport will take.
Giò Forma designed the walktrough to the arena and the monumental scenography entirely made of LED wall, which covers the floor and the backdrop to present his projects for 2024, which made the IVECO vehicles protagonists like real rock stars.
For the first time in the history of the brand, all the new products and services of the complete renewal of the IVECO range were presented together in the same event.