Fiat, Welcome 500 World Premiere

A stage and outstanding performances, entirely conceived on water, to present the new Fiat 500 to the world

Turin, 2007

One hundred thousand people witnessed this monumental show, an unprecedented spectacle which saw the bodies of the artists assembled to compose a human “Cinquecento” and contemporary choreographies surrounded by pyrotechnic explosions and lights.

Meanwhile the new version of the iconic Fiat 500 appeared above the water of the Po river as an ideal of progress and technology.



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