AlUla Museum, Rome

Giò Forma developed an exhibition concept for a project dedicated to AlUla within the monumental spaces of the Terme di Diocleziano in Rome.

The design explores the dialogue between two ancient landscapes through a spatial language shaped by water, reflection, light and materiality. Mirrored surfaces, textured volumes and immersive projections create a continuous relationship between the exhibition elements and the historic architecture of the Baths.

Artefacts, images and digital content are integrated into a fluid visitor journey, while shadows, reflections and changing light extend across the existing walls. The architecture becomes part of the narrative, creating an atmospheric encounter between heritage and contemporary exhibition design.