Brand Narrative space:

Porcelaingres steps into a new chapter with a Brand Narrative space that looks, feels, and communicates like the design world of today.

Fresh, immersive, and visually charged, the new environment, designed by Giò Forma, turns the Castellarano showroom into a real-time storytelling platform.

The concept is built around three identity pillars – Company, Values and Product –  reimagined through a contemporary lens.

As soon as visitors enter, a mirrored, wraparound environment sets the tempo: a brand that moves fast, reflects the world, and speaks the language of today’s digital culture.
On the left, an interactive timeline connects Porcelaingres’ history with global design milestones, a reminder that the brand has always looked outward, always stayed curious.

On the right, a modular grid of cubes mixes text, images, and screens. Through interviews and behind the scenes fragments, the people who shaped the company become the protagonists of a narrative that feels human, honest, and aligned with today’s content formats.

The journey leads to a full-height LED wall: the visual climax. The video of the showroom renovation expands across reflective surfaces that multiply perspectives, turning the space into an immersive, almost cinematic experience.

This Brand Narrative zone isn’t just an exhibition space. It’s a visual statement. A way for Porcelaingres to speak with a clearer, younger, more progressive voice, one rooted in innovation and in tune with contemporary design culture.