Samsung House
Palazzo Serbelloni, Milan (IT)
A sneak peek at the installations. Right in the heart of Milan, Samsung House opens for the Milano Cortina 2026 Winter Games, a space where technology meets people, and every moment sparks connection.
Inside Palazzo Serbelloni, athletes, partners, and guests step into a world shaped by light, design, and the shared spirit of the Olympics. Innovation and the Games come alive here, with Samsung Galaxy at the center of it all.
Creative Direction and Executive Production by @BalichWonderStudio in collaboration with @cheil_Italy@cheilworldwide_official
Design and Architecture by @GiòForma
Featuring furnishings by @driade_official
Lighting by @nemolighting and @ilti_luce
Photo by @sai1971_stephaneaitouarab
